Business & Ordering

Blind shipping

Blind shipping is sending a package with the reseller's branding and no printer name, invoice, or packing slip inside, so the end customer never learns who produced it.

Blind shipping strips every trace of the print shop out of the box — no return address pointing to the decorator, no packing slip carrying the shop's logo, no invoice showing per-piece cost, sometimes not even the shop's name on the label's "ship from" line. What goes on the outside instead is the reseller's own name, or a generic third-party address the shop maintains for exactly this purpose.

A merch seller running a Shopify store off a dropship relationship depends on this completely — a customer ordering a tri-blend raglan should see zero indication that a contract printer in another state, not the storefront itself, packed and shipped it. We label blind-ship accounts by hand-checked SKU because one stray printer-branded invoice slipped into a box has, before, cost a reseller their relationship with a customer who went looking for a cheaper direct source.

Confirm blind shipping in writing before the first order ships, and ask specifically what appears on the label's return-address line, not just what's inside the box — a shop's default might still print its own name there unless told otherwise. Request a sample box shipped to yourself first if the relationship is new.

The common mistake: assuming blind shipping is automatic or free. Plenty of shops charge a per-order fee for it, and some won't offer it below a minimum order size, so a reseller shipping single units needs to confirm the policy applies at quantity one, not only on bulk runs.

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